When Your Employee is a TikTok Star:
TikTok has become the 21st-century watercooler—except the whole world can listen and watch. What starts as a quick, funny video can create ripple effects that cost reputations, clients, and jobs.
Here’s the issue: TikTok rewards speed, authenticity, and relatability. It does not reward careful vetting, consent forms, or background checks. That’s a collision course for any workplace with proprietary information, client confidentiality, or brand reputation to protect.
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