Winning the Talent War: What Employers Need to Understand

“We’re not getting any qualified applicants for our manager position,” the owner told me. “We’ve posted it on all the standard job sites. Should we offer a signing bonus?”

I’ve a couple of questions. “Is your pay competitive?

“We’re paying as much as we can.”

“Do you have an employee you can promote into management?”  

“Not one strong enough,” the manager looked at me in frustration. “Look, I’m desperate. If we can’t find a suitable candidate, we’ll have to reduce the hours we’re open. That’ll start a downhill spiral.”

In the last three months, several dozen employers and HR managers have called me with similar stories about good jobs remaining vacant without enough solid candidates to fill them.

The problem

At the end of summer 2021, the number of employees in the labor force, 4.2 million, was less than before the pandemic started. At the time time,10.9 million job openings existed, the highest ever recorded.1 According to the National Federation of Independent Businesses and the U.S. Bureau of Labor Statistics, approximately half of all employers can’t fill their open positions.2

The problem is intense for employers attempting to fill entry-level positions, with 93 percent of them struggling to fill positions.1 Further, the number of employees quitting their jobs each month continues setting records. Some of these former employees have started their own businesses or transitioned into the gig economy, never to return as viable job candidates.

What it means

This supply gap for talent shifts the power balance between employers and employees.

Job candidates have options and expect more from prospective employers. Many receive multiple offers. Empowered by their negotiating position, these candidates aren’t willing to make the trade-offs and sacrifices they formerly made to get and keep jobs.

Businesses facing labor shortages compounded by increasing numbers of employees ill from COVID have reduced hours or even shut down.

Solutions and strategies

Here’s what I told the employers calling me.


Immediately review your compensation package. If it’s not competitive, you won’t be able to hire the talent you need nor keep the employees you have. Pay, however, is only a starting point.

Review what you offer

Next, develop a compelling employee value proposition to attract new employees and retain your current employees. What do you offer that makes you an employer of choice?

Organization culture and purpose

Does your organization have an inspiring vision and purpose? Does your organization’s culture have real appeal? In Managing for Accountability: A Business Leader’s Toolbox, Chapter 5, I gave multiple examples showing how giving employees a common purpose inspires buy-in. This can be worth more than money particularly with Gen X and Y employees.

Meaningful benefits

Do you offer your employees meaningful benefits, whether that’s remote work options; career development opportunities; allowances for home office or remote technology; an internal career path; autonomy; mental health and well-being perks; robust leave policies; or a debt-free education? Do you proactively address employee safety concerns?


Can you offer employees flexible work options so they can integrate their jobs with the rest of their lives? In today’s post-pandemic environment, in which many employees experienced the pleasures of autonomy, flexibility and remote work options, flexibility proves crucial. Multiple FlexJobs surveys documents applicants choose employers offering flexible schedules over ones that done.4

Professional Development

According to LinkedIn’s 2019 Workplace Learning report, “94% of employees state they would stay at a company longer if the organization invested in helping them learn.”3 By developing your employees, you also enable your organization to say “yes” the next time someone asks, “do you have any employees you can promote into managerial positions?”

Amazon, Chipotle, Starbucks, Target offer employees a brighter future by providing training and tuition. Walmart pays 100 percent of tuition for employees earning college degrees. Chipotle covers all expenses for employees pursuing many degrees, allowing employees to move into restaurant management positions in less than four years.1

After Assessing What You Offer Employees

If realize you don’t currently offer prospective employees compelling benefits, select one or more new benefits to integrate into your organization — because other employers, competing for the talent you seek, are and will. If you already offer enticing benefits, make sure prospective employees learn of them.

Finding Talent

Expand your recruitment efforts beyond the job boards. Current employees offer you your best available recruiting network; can you incentivize them to advertise openings to their friends? Can you entice former employees or retirees to return, perhaps by offering part-time or work from home options, job-sharing, or increased flexibility. Consider recruiting through churches, other professional organizations or by partnering with community colleges and vocational training centers. can provide you inspiration for writing job postings that attract top flight candidates.  

Move Fast

When you receive qualified applicants, move fast before other employers snap them up.

Signing bonuses

Signing bonuses entice job candidates. The downsides: many. Applicants who desire signing bonuses may have an appetite for cash rewards, and thus leave without continued bonus opportunities. Some employees stay only a short time after receiving their bonus and then seek other jobs to snap up multiple signing bonuses. It can be a legal nightmare to reclaim bonuses from employees who leave prematurely. Current employees wonder “where’s mine?”, requiring you to provide them monetary rewards for staying.

The bottom line

What does it take to win the talent war? A lot.

Can you meet the challenge?

Yes. You can’t afford not to.  

The good news: Whatever you put in place to attract prospective employees helps you satisfy, engage, and retain your current employees.

If you found this post valuable, you may find these additional posts on flexibility and retention useful,;

1HR Magazine, winter 2021 issue.



4 Managing for Accountability: A Business Leader’s Toolbox, Business Expert Press, 2021, Chapter 9, “Retaining Your Top Talent”

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5 thoughts on “Winning the Talent War: What Employers Need to Understand

  1. I think many smaller employers simply will not be able to offer enhanced benefits or much in the realm of remote work. That is their business reality. But if they are a good employer they have other things to offer and should emphasize them heavily. Also consider hiring boomers still willing to work if you are committed to keeping them. Many were put off by being summarily kicked to the curb and purposely overlooked when companies started hiring again. One more thing employers. Stop calling a position entry-level and then ask for a number of years of experience. And then claim you can’t find entry-level workers.

  2. I was speaking with a friend the other day who is in IT and I asked if he enjoyed his job. He said, “I used to.” Probing further, one of his major dissatisfactions revolved around professional development. Primarily- that his company saw no value in it. He said he could get certification after certification, degree after degree, and it had no impact on compensation at all. I found that surprising, particularly in a field like IT, where staying current on everything from security threats to software to hardware etc all matter a lot.

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