If you want to attract Gen Z employees
If you’re looking to hire Gen Z employees, tap into their entrepreneurial spirit. 72% of Gen Z have started or want to start a business someday, in contrast to 64$ of Gen Y. 51% of Gen Z want to be an employer, not an employee; this contrasts with 43% of Gen Y.
Gen Z are purposeful, self-directed, independent, and expect flexibility. Do your ads promise that they can challenge traditional ways and put their own stamp on products and services?
Your recruiting methods
Even more importantly, do you recruit Gen Z employees digitally, through 2-way live-streaming initiated online? Are you utilizing YouTube, Google+, Twitch, Twitter, Facebook, and an interactive website in your recruiting?
Here’s what you need to realize.
Gen Z employees, the oldest of which is 27, grew up fast. September 11, the War on Terror, severe economic recession, and the pandemic all occurred in their childhood and career formative years.
They’re highly educated, technologically savvy digital natives, and more realistic than their Gen X and Y parents and siblings. They see themselves as the solution to problems. They care about social justice and want to make an impact.
They want information now and will checked your company out before they apply. How will your website and recruiting methods and processes stack up? What can you offer them that will appeal?
If you found this post useful, you’ll like chapter 10, “Tailoring Your Accountability Management Strategies to Gen X, Y, and Z in Managing for Accountability: A Business Leader’s Toolbox. https://bit.ly/3CTFTKV. If you want to ensure you hire accountable employees, check out Chapter 3: The Tools You Need to Attract Quality Applicants and Screen for Accountability.
(c) 2022 Lynne Curry
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